Rea.deeming Beauty Inc. introduces beautyblender®, the world's first elliptically shaped, non-disposable, hi-definition cosmetic sponge applicator. beautyblender® was created to leave you with a professional finish and a flawless complexion. Fingers or sharp-edged sponges can leave streaks, lines of demarcation, as well as waste makeup. The unique shape and exclusive material available only with beautyblender® ensures edgeless, streak-free application with minimum product waste.

beautyblender® features an open cell structure that fills with small amounts of water when wet. This allows the sponge to be “full” so that the makeup product sits on top of the sponge rather than being absorbed, allowing you to use less product every time. When wet, beautyblender® doubles in size and becomes even softer, returning to its original size when it air dries.

Handcrafted in the USA.

At beautyblender® we choose to use safe, water-soluble dyes that do not harm the environment and will maintain the integrity of our proprietary foam. For this reason, you may notice some color run off the first time you wash beautyblender®. This is normal and will disappear after you have cleansed the product several times. Please note that the color will not transfer onto the face or clothing.