At Hero we believe in embracing a healthy, happy life through positive nutrition. That's why in 1997 we invented Yummi Bears®, the first and still the best gummy vitamin. We provide essential nutrients in a delightfully yummi®, fun to take gummy made with natural fruit flavors and lots of love. We are passionate about what goes into our gummy vitamins as well as what must stay out. We carefully select the purest, most nutritionally potent ingredients that are free of allergens, gluten, and dairy, with nothing artificial.