You don't achieve Perfect overnight. In fact, the journey to Bard Valley Natural Delights took about 8,000 years (give or take a night).

Our ancestors first plucked the soft, amber-brown fruit of the date palm around 6,000 B.C. – making the date the oldest cultivated fruit in the world.

And of the many varieties those early perfectionists harvested, it was the Medjool they crowned the fruit of kings. For years, only royalty and honored guests indulged in its luxurious sweetness, unparalleled complexity of flavor, and creamy flesh. Commoners, meanwhile, settled for a more common variety of date: something dryer, harder, less sweet and conveniently snackable.

Grow your sales in this high margin, low shrink category with Natural Delights Medjool dates. Inspire your customers searching for convenient and healthy snacking options with our new Natural Delight snack packs, available in five delicious varieties!